Genuine Jersey have launched their new "Taste the Passion" campaign. The idea is close to the heart of Slow Food's ethos of reducing the distance fom the producer to the plate.
The "Taste" is all about us the consumer and what flavours we can find in locally sourced produce. The "Passion" is that of all those people who take the time and effort to put such great food on our plates.
We start with Egg week, Seafood and Organic produce. Over the coming weeks you will see posters and flyers for all manner of foods. Many of the producers are getting out to meet the public and finding out how well their products are received. We have also accomodated the idea of people writinfg to the producers to thank or make comment on their products and this idea came directly from a Slow Food meeting I attended.
This Island and its coastal waters is abundant with excellent food. We have rich fertile soil, cold clear waters and a moderate climate. All of these factors create top quality produce and rich harvests.
People are looking for transparency over their foods provenance, where did it come from, who was the producer, how has it been treated? They simply want to know that the food on their plates is of the best quality available at the right price and has travelled the least distance to get there. All of these criteria apply to most Jersey produce.
Local food, locally caught, grown or produced here is just that. Don't believe me ask Shaun Rankin a Michelin star chef. He is a great believer in what this Island has to offer as his new book and TV series soon to be aired will show.
Monday, September 6, 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment